Lead Product Designer
The smart 3D video studio for SMEs and solo creators
Summary
The context behind AIRED
TMRW is a creative tech company that invests in emerging technologies like spatial computing and AI. While working on ROOM, our immersive workspace platform, we began experimenting with Reality OS. One exploration led to a clear opportunity: small teams and solo creators were consistently frustrated with the state of video creation. Most tools were too complex or too limited—and none truly respected their time, skills, or visual presence. That sparked the beginning of AIRED.
Overview
Company: TMRW
Product: AIRED
Market: Small businesses, solo creators, SMEs
Business model: In development — pre-launch, with a focus on B2B and the creator economy
Platforms: Web (desktop and mobile)
Challenge: Most video creation tools are either too complex or too basic for small teams and individuals.
Creating high-quality video content is now essential for communication, marketing, and education. But the tools available either demand deep technical knowledge or deliver results that don’t hold up. We saw an opportunity to change that by combining spatial computing, AI, and smart defaults to make video production feel effortless.
My role
My role: Lead Product Designer
Team: Design, 3D, engineering, AI and product
What I did:
I was responsible for the end-to-end product experience from early concept to functional product.
Translate spatial and AI technologies into approachable tools
Design clear and intuitive UX flows across recording, editing, and publishing
Shape a brand and interface that felt empowering to non-experts
Help define the visual and functional identity of the product
This included hands-on design work, systems thinking, prototyping, and collaborative iteration with cross-functional teams.
From opportunity to execution
Business opportunity
As video content became more important, the gap for smaller players widened. They either had to hire teams or settle for poor-quality output. OBS and editing tools were too technical. Simpler options lacked flexibility and polish. We saw a clear space: a studio-grade tool that required no special skills, no software, and no post-production. Just a browser and an idea.
Goal
Empower anyone to create high-quality, branded video content in minutes without needing a production team or technical knowledge.
Challenge
How do you bring AI, spatial design, and real-time video workflows into a simple, fast, and beautiful user experience? The tech under the hood is complex but to the user, it needs to feel light, intuitive, and seamless.
Insights and experiments
From static squares to a studio presence - One of the first things we tackled was how creators appear on screen. Most tools today rely on a basic webcam interface: small rectangles, often with messy or dull backgrounds, breaking immersion and looking amateurish no matter the creator’s skill.
With AIRED, we changed the frame entirely.
Instead of leaving users in default camera boxes, we placed them into a dynamic, fully styled 3D studio. Think late-night show energy with custom furniture, lights, wall decor, and depth that adds context and storytelling. Users go from being on camera to being in the scene.
The difference is not just visual, it’s emotional and strategic. It elevates the creator’s presence and gives their content a sense of legitimacy and polish.
Results
AIRED is still under active development, but the work so far has already led to:
A functional prototype and internal product alignment
A user experience that merges AI and spatial design into something natural
Streamlined cross-functional collaboration between design, AI, and engineering
A scalable system for adding features like cloud-based recording, AI camera logic, and advanced editing
Strong early feedback from creators during informal testing sessions, validating ease of use and perceived quality
Key design contributions
Smart camera system
I designed a system that offers cinematic camera movement—pans, zooms, and angle changes—without requiring technical configuration. Users choose from stylistic options that bring professional production value to their video, handled in real time by AI.
Studio customization
We gave creators control over their environment. I helped define and design:
Logo placement on 3D surfaces
Smart color adaptation based on brand palette
The ability to add posters, images, or campaign visuals to walls
Support for importing custom 3D objects
These features let users create a branded environment that reflects their voice and builds audience trust.
Publishing flow
I mapped out the UX for exporting and sharing ensuring the transition from recording to publishing is quick, clear, and reassuring. With platform-specific formatting and built-in checks, creators can confidently share to Twitch (and soon in Youtube and Linkedin) with just a few clicks.
Learnings and reflection
This project pushed me to think differently about how we design for invisible complexity. I learned how to:
Translate high-tech systems into low-friction UX
Design for confidence in unfamiliar environments (3D, spatial, AI-driven tools)
Collaborate closely with AI teams to shape model behavior around user expectations
Build modular, evolving systems that can grow with the product